It is urgent for China to cultivate and train high-quality talents with innovative ideas and practical ability to achieve the national development strategic goal in the 21st century. As a cross-disciplinary subject, engineering management should keep pace with time and focus on the cultivation of innovative talents. In recent years, BIM related courses start to emerge. At this stage, there are some problems in teaching to be solved, such as simple teaching form, limited assessment methods, failure to stimulate students’ consciousness of active learning and innovation, failure to combine with actual situation of the industry. This paper compares college students’ innovation project with other BIM teaching reform schemes, investigates the practical significance and dynamic factors of college students’ innovation project practice, and analyzes the applicability and action mechanism of college students’ innovation project for solving problems in BIM courses. It concludes that the practice mode of college students’ BIM-based innovation projects can be divided into four main stages, namely, preliminary preparation, raising questions, analyzing problems, and solving problems. Finally, it is applied in related teaching of visual interaction of architectural design scheme, where the teaching quality of BIM technology is significantly improved.