Curriculum ideological and political education is an effective way to implement the party's leading role in the ideological and political work in Colleges and universities and to cultivate new people of the times, which is in full swing in many colleges and universities. After several years of exploration and practice, the teaching team of real estate management in Huazhong University of science and technology has not only found the universal path and targeted measures of Ideological and political education, but also made remarkable achievements in cultivating talents for the party, the country and the socialist builders and successors through professional classroom teaching. However, in-depth study found that the course of real estate management，open to the majors of public affairs management and politics and administration, aiming at cultivating the new force of government agencies and their constituent departments, is obviously not enough to pursue implicit ideological and political education but must pursue explicit ideological and political education, explicit education, sound education and clear-cut education. At present, the propaganda and implementation of Xi Jinping's new socialist ideology with Chinese characteristics is obviously the first and overwhelming task of ideological and political education for the course of real estate management. This paper proposes the innovative thinking of the content system of real estate management under the guidance of Xi Jinping's new socialist economic thought with China's characteristics, and determines the framework and specific contents of the course according to the theoretical skeleton of seven persistence. This article has great reference value for many management courses to further promote Xi Jinping's new socialist thought with Chinese characteristics and to cultivate students as Xi Jinping's strong believers, loyal practitioners and active communicators in China's new era China's socialist ideology.