It is urgent for China to cultivate and train high-quality talents with innovative ideas and practical ability in order to achieve the national development strategic goal in the 21st century. As a cross-disciplinary subject, engineering management should keep pace with time and focus on the cultivation of innovative talents. In recently years, BIM related courses start to emerge. At this stage, there are some problems in teaching to be solved, such as simple teaching form, limited assessment methods, failure to stimulate students' consciousness of active learning and innovation, and failure to show the advantages of BIM technology in combination with the actual situation of the industry. This paper compared the college students' innovation project with other BIM teaching reform schemes, investigated the practical significance and dynamic factors of college students' innovation project practice, and analyzed the applicability and action mechanism of college students' innovation project for solving problems in BIM courses. It concluded that the practice mode of college students' BIM-based innovation projects can be divided into four main stages, namely, preliminary preparation, raising questions, analyzing problems, and solving problems. Finally, it is applied in a practical case - the application of BIM plus VR in the visual interaction of architectural design scheme, where the teaching quality of BIM technology is significantly improved.