Urban and rural planning belongs to both engineering disciplines and has strong design attributes and public policy characteristics. It has certain principles and requires extensive associative thinking and creative abilities. Therefore, it is particularly important to start thinking about how to integrate both intensions in principles course and enlightenment teaching. This article explores the differences between "design thinking" and engineering thinking, as well as the characteristics of urban and rural planning major. It analyzes the talent literacy intension of "new engineering education" and its manifestation in urban and rural planning major. By using "design thinking" to construct the teaching design process of principle course, and using the intension of "new engineering education" to guide the teaching content construction, it provides reference for the teaching exploration on principle course in urban and rural planning and similar majors.