With the rapid development of technology, the traditional educational paradigm of higher education institutions is gradually exposing more and more limitations. As a disruptive technology, AI Generated Content (AIGC) provides new driving force for the transformation of higher education due to its excellent self-renewal ability, creative generation ability, and extraordinary data processing ability. The paper takes the challenges faced by the development of higher education in the era of artificial intelligence as the starting point, deeply explores the new practical approaches provided by AIGC for the transformation of higher education, analyzes the potential risks that may arise from the application of AIGC in higher education, and attempts to propose countermeasures. It is believed that AIGC will ultimately play a key role in shaping the future of higher education, achieving the dual empowerment of technology and education.