For the state’s macrocontrol efforts intensified, the real estate industry is in a more difficult position, in the meantime, how do real estate sales, real estate has become a headache to some problems. Advertising in the implementation of the strategy at the same time, the publicity strategy is a “Indiana Jones.” News and propaganda strategy if used properly, can not only save a lot of the cost of advertising, but also in shaping the company’s image also play a big role. In the industry socalled “winter” to the Council of the, if journalism and propaganda strategy used properly, perhaps real estate sales will bring a great vitality.