The background is that the"new normal" urbanization development in our country is calling for special talents of the urban and rural planning and this subject have become to first-level discipline now. With the background, this study analyses the situation and opportunity urban and rural planning undergraduate education is facing at present and discuss the changes and reform of this discipline with an example of bachelor study program of urban and rural planning in Tianjin University. The study includes the analysis of old bachelor study program, the introduction of new bachelor study program in reform idea, education view and training objective, and highlights the new study program attempting and exploration on program arrangement, course organization and teaching methodology.