Along with the deepening of global economic integration and internationalization, the overseas operation activities of Chinese firms increase rapidly. The demand for the talents who know well the running rules of the current international markets, have an intimate knowledge of international marketing knowledge and skills is very urgent. International marketing course helps students understand and master the knowledge and skills of international marketing, and it is an important key course for marketing major of higher education. Interactive teaching method is a student-centered teaching method. Wide close attention and research are aroused around it, and good result has been achieved in the teaching practice by using this method. Based on the teaching experience of the author, the paper discusses the theoretical significance of interactive teaching method and how this method is applied in the course practice of international marketing.