Strategies of Commercial Enterprises'''' Own Trademarks
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摘要:
深入分析品牌的作用和自有品牌的特性,并就自有品牌的创造、服务保障、法律保护等提出若干对策。
Abstract:
This paper first analyses, profoundly, the roles of the trademarks and its characteristics, and then puts forward corresponding countermeasures such as self trademarks creation, services guarantee and laws protection.