三个连续链的世博会旅游形象研究——以重庆市民对世博会感知为例
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重庆市重点人文社科基地专项


A Study of the Perceived Image of the World Expo: A Case of Chongqing Public
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    摘要:

    尽管国内对于旅游形象方面的研究不少,但缺乏对世博会旅游形象的探讨。文章以重庆市民为例从旅游形象三个连续链的角度探讨世博会的完整旅游形象。研究结果表明:重庆市民对世博会旅游形象的评价都是正面;在世博会的三个连续链整体形象方面,重庆市民认为“美食小吃”、“商机/贸易”、“嘈杂/人多”“特色展品/各国珍宝”和“冷漠”也是世博会的形象,而这些在封闭式题项中没有出现。

    Abstract:

    In order to protect the wetland resources, the government designated many wetlands nature reserves, forbidding farmers to exploit and utilize them. This treatise proposes an effective means of resolving the externalized problem of establishment of wetlands nature reserves——ecocompensation from the angle of externality theory. Take Tianjin Qilihai wetland as an example, the paper analyzes the externalities to local peasants associating with the establishment of wetlands nature reserves at first. The negative effects included: limiting their survival rights, development rights and environmental rights, more importantly the psychological impact on the local residents. That was to say the establishment of wetlands nature reserves did harm to the vital interests and rights of local farmers to some extent. And then the paper clearly expounds that the city country government, surrounding areas, and local enterprises and institutions that benefits from the reserves should become the local subject of ecocompensation. Finally, the value of the wetland is monetized and then the compensation standard is fixed based on the value.

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谭建伟,杨杰,胡平.三个连续链的世博会旅游形象研究——以重庆市民对世博会感知为例[J].重庆大学学报社会科学版,2010,16(6):1-9.

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  • 收稿日期:2009-12-20
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