In China,the legal attribution of the monopoly of banking industry lies in the alienation of the rights of the market subjects. The power intervention in the banking industry objectively forms the market barrier,and leads to the tendency of power transition of the market subject's rights. In the process of financial marketization,the banking industry faces the conflicts of rights in the vertical and horizontal dimensions. The rights of competitors and consumers face different degrees of monopoly. The marketization development of the banking industry should be based on the remodeling of market main body's financial development rights,and explore a right-type anti-monopoly regulation aiming at the existing conflict of rights under the double structure of competitor market and consumer market. The "entity" and "focus" of the regulation goal in the context of right is also conducive to promoting the marketization of the banking industry through the development of anti monopoly regulation.