品牌价值对经济增长的影响研究
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F061.2


Research on the impact of brand value on economic growth
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    摘要:

    文章对品牌价值影响经济增长的机理进行了分析,给出了品牌影响生产和消费并最终促进经济增长的路径,并对金砖四国和四个发达国家进入全球品牌价值榜单的品牌数量与该国的经济增长情况进行了数据分析,从结果看二者具有显著的相关性。使用全球前500品牌数量作为品牌价值的代理变量,使用一国GDP占世界GDP的比重作为经济增长的代理变量,实证研究了这八个国家的品牌价值与经济增长的关系,结果表明:品牌价值可以显著地拉动经济增长,一个国家的品牌价值每增加1%,就会带来这个国家的GDP份额0.13%的增加。

    Abstract:

    This paper analyzes the mechanism of the impact of brand value on economic growth, gives a path of brands to influence production and consumption and ultimately promote economic growth. The number of brands and the country's economic growth in the Brics and four developed countries in the global brand value list has been analyzed, the results show that the two indicators have a significant correlation. Using the number of global 500 brands as proxy variables for brand value and using a country's GDP proportion of world GDP as the proxy variable of economic growth, the relationship between brand value and economic growth of these eight countries is studied empirically. The results show that brand value can drive economic growth significantly, for every 1% increase in the value of a country's brand, the country's share of GDP rose by 0.13%.

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刘晴晴.品牌价值对经济增长的影响研究[J].重庆大学学报社会科学版,2018,24(3):58-67. DOI:10.11835/j. issn.1008-5831,2018.03.006

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  • 最后修改日期:2017-11-21
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