The Third Plenary Session of the 20th Central Committee of the Communist Party of China explicitly proposed to strengthen the integration and organization of innovation resources and forces, and promote the integrated development of scientific and technological innovation and industrial innovation. This provides a fundamental guideline for the integrated development of new quality productivity in sports and the sports industry in the new era. From the perspective of scientific and technological innovation, new quality productivity in sports provides impetus for sports industry development, while the sports industry offers the necessary elements for the emergence of new quality productivity in sports. The two are in a highly coupled relationship. This study employs research methods such as literature review and logical analysis to deeply explore the coupling mechanism between new quality productivity in sports and the sports industry from the perspective of scientific and technological innovation. The research finds that the coupling logic between new quality productivity in sports and sports industry development includes theoretical logic: an inevitable choice in the face of the great changes unseen in a century; historical logic: a response to the new technological revolution and development; practical logic: an inherent requirement for the modernization of the sports industry. The research holds that the coupling process between new quality productivity in sports and sports industry development is confronted with the following predicaments: shortage of disruptive innovation technologies in the sports industry, insufficient supply of sports technology content elements; high concentration of the sports industry, imbalance between resource allocation and market demand; insufficient policy support, lack of guiding details and regulatory systems; shortage of new sports talents, and the need to strengthen the adaptive adjustment of industrial elements. In response to the above predicaments, a coupling mechanism between new quality productivity in sports and sports industry development is constructed, specifically including the collaborative innovation of coupling element mechanism, the interactive supply and demand of talents in the coupling process mechanism, the symbiotic supply of data in the coupling power mechanism, and the co-creation of labor objects in the coupling structure mechanism. Moreover, targeted realization paths for the coupling of new quality productivity in sports and the sports industry are proposed, mainly including deepening technological integration to stimulate the innovation vitality of new quality productivity in sports and the sports industry, leading with technological innovation to build a new pattern of integrated development between new quality productivity in sports and the sports industry, improving policy guarantees to optimize the technological innovation environment of the sports industry, and cultivating innovative talents to establish a talent support system for the coupling of new quality productivity in sports and the sports industry.