数字化转型对涉农企业竞争力的影响:中介与调节效应检验
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作者单位:

1.福建商学院 国际经贸学院,福建 福州 350001;2.福建农林大学 经济与管理学院,福建 福州 350002

作者简介:

李民,福建商学院国际经贸学院副教授,管理学博士,Email:litottimin@sina.com
戴永务(通信作者),福建农林大学经济与管理学院教授,博士研究生导师,管理学博士,Email:fjdyw@163.com。

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中图分类号:

F279.23;F324;F270.7;F271

基金项目:

国家社会科学基金项目“数据要素化驱动农业新质生产力发展的机制与路径优化研究”(24BJY160)


Impact of digital transformation on the competitiveness of agribusinesses: Mediating and moderating effects
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Affiliation:

1.Department of International Economics and Business, Fujian Business University, Fuzhou 350001,P.R.China;2.School of Economics and Management, Fujian Agriculture and Forestry University, Fuzhou 350002, P.R.China

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    摘要:

    党的二十届三中全会将“健全因地制宜发展新质生产力体制机制,健全促进实体经济和数字经济深度融合制度”作为全面建设社会主义现代化国家的重要战略任务之一,全面推进企业数字化转型已经成为当前的重大战略任务。农业是中国国民经济中的重要生产部门,为推动农业产业数字化转型,近年来中国政府陆续出台了一系列政策指导文件。在相关政策的支持引导和当前日益动荡复杂市场环境的倒逼影响下,越来越多的涉农企业将数字化转型作为未来的重要战略发展方向。如何通过数字化转型提高涉农企业竞争力及农业产业发展质量也已经成为当前企业界和学术界共同面临的重要课题,而厘清数字化转型与涉农企业竞争力二者之间的关系也是其中的应有之义。文章从理论层面厘清了数字化转型对涉农企业竞争力的直接影响机制及中介、调节机制,并基于中国A股涉农上市公司2001年至2020年间面板数据进行了实证检验。研究结果表明:第一,数字化转型及其两个子维度——数字化生产与管理和数字化商业均显著提升了涉农企业竞争力水平,且数字化生产与管理对涉农企业竞争力的影响更大;第二,机制检验表明,数字化转型从感知适应能力、学习吸收能力及创新能力等三个维度提高了涉农企业的动态能力,并且进一步提升了企业竞争力,即动态能力在数字化转型对涉农企业竞争力的影响中起到完全中介作用;第三,高管团队平均教育水平及高管团队稳定性在数字化转型对涉农企业竞争力的影响中起到了正向调节作用,而高管团队规模则在其中起到了倒“U”型调节作用。在控制内生性问题及经过一系列稳健性检验后,相关研究结论依然成立。最后,基于研究结论从企业和政府两个层面分别提出了通过数字化转型提高涉农企业竞争力的政策建议。文章将数字化转型与涉农企业竞争力纳入同一分析框架,对于拓展数字经济背景下涉农企业管理理论体系有一定的理论价值;从实践层面既能够为涉农企业利用数字化转型增强自身竞争力提供实践指导,也可以为政府部门进一步完善相关政策制度提供经验证据支持。

    Abstract:

    The Third Plenary Session of the 20th Central Committee of the CPC has taken improving the institutions and mechanisms for fostering new quality productive forces in line with local conditions, and improving the systems for promoting full integration between the real economy and the digital economy as one of the important strategic tasks for the construction of modern socialist country. The comprehensive promotion of digital transformation for businesses has become a major strategic task in the current and even the whole 14th Five-Year Plan period. Agriculture is an important production sector in China’s national economy, and in order to promote the digital transformation of the agricultural industry, the Chinese government has issued a series of policy guidance documents in recent years. Under the support and guidance of those policies and the influence of the current increasingly turbulent and complex market environment, more and more agribusinesses are taking digital transformation as an important development strategy for the future. How to improve the competitiveness of agribusiness and the quality of agro-industrial development through digital transformation has also become an important issue faced by the business community and academia, and clarifying the relationship between digital transformation and the competitiveness of agribusiness is also one of the proper meanings. This paper clarifies the direct impact mechanism of digital transformation on the competitiveness of agribusiness enterprises and the mediating and regulating mechanisms at the theoretical level, and conducts an empirical test based on the panel data of China’s A-share listed agribusiness firms for the period from 2001 to 2020. The results show that: first, digital transformation and its two sub-dimensions, digital production and management and digital business, significantly improve the competitiveness of agribusinesses, and the impact of digital production and management is greater; second, mechanism tests show that digital transformation improves the dynamic capabilities of agribusiness firms in the three dimensions of perceived adaptive capacity, learning and absorptive capacity, and innovative capacity, and further enhances the competitiveness of the firms, i.e., dynamic capabilities play a fully mediating role in the impact of digital transformation on the competitiveness of agribusiness firms; third, both the average education level and stability of TMT play a positive moderating role in the impact of digital transformation on the competitiveness of agribusinesses, while the size of TMT plays an inverted U-shaped moderating role. The conclusions still hold after controlling for endogeneity issues and a series of robustness tests. Finally, policy recommendations for improving the competitiveness of agribusinesses based on digital transformation are proposed at the firm and government levels. This article incorporates digital transformation and competitiveness of agribusiness into the same analytical framework, which has certain theoretical value for expanding the theoretical system of management of agribusiness in the context of digital economy. At the practical level, it can not only provide practical guidance for agribusinesses to enhance their competitiveness through digital transformation, but also provide empirical evidence for governmental departments to further improve relevant policies.

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李民,戴永务.数字化转型对涉农企业竞争力的影响:中介与调节效应检验[J].重庆大学学报社会科学版,2025,31(5):62-77. DOI:10.11835/j. issn.1008-5831. jg.2024.07.003

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  • 在线发布日期: 2025-12-05
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