数字鸿沟对文化产业高质量发展影响研究——基于数字产业化与产业数字化政策分析
CSTR:
作者:
作者单位:

1.重庆大学,数学与统计学院,重庆 400044;2.重庆大学,美视电影学院,重庆 400044;3.广州大学 新闻与传播学院,广东 广州 510006

作者简介:

易正俊,重庆大学数学与统计学院教授,Email:yizhengjun2006@163.com
易柽柳,广州大学新闻与传播学院,Email:970552179@qq.com
唐建强,重庆大学美视电影学院,Email:1040926243@qq.com。

通讯作者:

中图分类号:

G124;F49

基金项目:

国家自然科学基金面上项目(12371146)


Study on the impact of digital divide on the high-quality development of the cultural industry:——Based on the policy analysis of digital industrialization and industrial digitalization
Author:
Affiliation:

1.School of Mathematics and Statistics, Chongqing University, Chongqing 400044, P.R.China;2.Meishi Film Academy, Chongqing University, Chongqing 400044, P.R.China;3.School of Journalism and Communication, Guangzhou University, Guangzhou 510006, P.R.China

Fund Project:

  • 摘要
  • |
  • 图/表
  • |
  • 访问统计
  • |
  • 参考文献
  • |
  • 相似文献
  • |
  • 引证文献
  • |
  • 资源附件
  • |
  • 文章评论
    摘要:

    数字鸿沟对经济发展的影响研究较多,但对文化产业高质量发展的影响研究较少,主要是文化产业涉及很多指标,度量文化产业的高质量发展指标体系和度量方法到目前为止没有一个统一的界定,大多数的研究仅停留在定性分析阶段,没有定量研究很难确定每个因素对文化产业高质量发展的影响程度。本文通过熵权法把影响文化产业高质量发展的因素赋权,然后综合成文化产业高质量发展的指数,用它作为被解释变量,把数字鸿沟划分成接入鸿沟、使用鸿沟和效益鸿沟一级指标。但将这3个一级指标作为解释变量,构建多元线性回归模型会产生严重的多重共线性,致使模型的参数估计出现较大的偏差,出现样本的数据推断总体特征不准确,因此,同样用熵权法给一级指标和二级指标分别赋权,得到一级指标接入鸿沟、使用鸿沟和效益鸿沟的综合指数,将此指数命名为数字鸿沟指数,然后利用文化产业发展水平指数和数字鸿沟综合指数建立回归模型,消除了模型的多重共线性。此模型综合性较强,解释性较弱,为得到每个解释变量对文化产业高质量发展水平的影响程度,再将数字鸿沟综合指数的合成表达式代入回归模型,得到文化产业发展水平对接入鸿沟、使用鸿沟和效益鸿沟的多元线性回归模型。用此种方法对2021年和2022年的数据进行拟合,拟合的效果与实际情况具有高度的一致性,得到地区间的数字鸿沟差异强化了文化产业发展的不平衡,数字鸿沟在东部沿海发达地区普遍较小,在数字基础设施、数字消费水平、数字产业链条等方面领先,形成“数字红利”与“文化产业繁荣”之间的正向循环;在数字鸿沟较大的省份,网络基础设施尚不完善,数字技能培训不足,实体和数字化资源匹配度低等问题明显限制了文化企业创新、数字文化服务普及以及文化消费的增长空间。接入、使用与效益3个维度并非完全独立,而是相互关联。当接入鸿沟缩小后,倘若在“使用技能”“数字内容质量”以及“数字化应用场景”方面配套不足,则无法将数字化所带来的潜在经济和社会效益充分转化,从而形成“效益鸿沟”。回归模型提供了动态跟踪与跨时比较的可能性,可以监控数字鸿沟的结构和文化产业的发展方向。通过论文所建立的模型表明,国家为了保证文化产业高质量发展,应加强数字基础设施与公共服务的均衡布局,在确保东部核心城市和经济带持续优化数字设施的同时,着力将建设重点向中西部和偏远地区倾斜,通过设立专项基金、跨省合作或政企联合投资等方式,弥补网络覆盖率和带宽水平的明显差距,提供面向城乡基层的定向补贴及优惠政策,鼓励网络运营商、数字技术企业与地方政府共担成本,完善对农村及欠发达地区的服务覆盖,进而奠定文化产业数字化升级的普惠基础。

    Abstract:

    Existing studies have extensively explored the impact of digital divide on economic development, yet research focusing on its influence on the high-quality development of the cultural industry remains limited. This gap primarily stems from the cultural industry’s involvement of numerous indicators—currently, there is no unified definition for the indicator system and measurement methods used to assess the high-quality development of the cultural industry. Most existing studies only remain at the stage of qualitative analysis; without quantitative research, it is difficult to determine the extent to which each factor affects the high-quality development of the cultural industry.In this study, the entropy weight method is first used to assign weights to the factors influencing the high-quality development of the cultural industry, which are then integrated into a high-quality development index of the cultural industry and used as the explained variable. Digital divide is categorized into three primary indicators: access divide, usage divide, and benefit divide. If these three primary indicators are directly used as explanatory variables to construct a multiple linear regression model, severe multicollinearity would occur—leading to significant biases in parameter estimation and inaccurate inference of population characteristics from sample data. Therefore, the entropy weight method is also applied to assign weights to both primary and secondary indicators of the digital divide, generating comprehensive indices for the access divide, usage divide, and benefit divide. These indices are further integrated into an overall digital divide index. A regression model is then established using the high-quality development index of the cultural industry and the comprehensive digital divide index, effectively eliminating multicollinearity. This model exhibited high comprehensiveness but weak interpretability. To identify the impact of each explanatory variable on the high-quality development of the cultural industry, the composite formula of the digital divide index is substituted into the regression model, resulting in a multiple linear regression model that directly links the high-quality development of the cultural industry to the access divide, usage divide, and benefit divide. This method is used to fit data from 2021 and 2022, and the fitting results show a high degree of consistency with actual conditions. The findings indicate that regional differences in digital divide exacerbate the imbalance in cultural industry development: the digital divide is generally smaller in developed eastern coastal regions, where advantages in digital infrastructure, digital consumption levels, and digital industrial chains have formed a positive cycle between digital dividends and cultural industry prosperity. In contrast, provinces with a larger digital divide face prominent issues such as inadequate network infrastructure, insufficient digital skills training, and low matching between physical and digital resources—these factors significantly restrict the innovation of cultural enterprises, the popularization of digital cultural services, and the growth potential of cultural consumption.Notably, the three dimensions of digital divide (access, usage, and benefit) are not completely independent but interrelated. Even if the access divide is narrowed, insufficient support in areas such as digital literacy, quality of digital content, and digital application scenarios will prevent the full conversion of the potential economic and social benefits of digitalization, ultimately leading to the formation of a benefit divide. The regression model established in this study enables dynamic tracking and inter-temporal comparison, allowing for monitoring of digital divide’s structure and the development direction of the cultural industry. The model’s results suggest that to ensure the high-quality development of the cultural industry, the state should strengthen the balanced layout of digital infrastructure and public services. While continuing to optimize digital facilities in core eastern cities and economic belts, efforts should be focused on shifting development priorities to central, western, and remote regions. This can be achieved through measures such as establishing special funds, promoting inter-provincial cooperation, and encouraging government-enterprise joint investments to bridge gaps in network coverage and bandwidth. Additionally, targeted subsidies and preferential policies for urban and rural grassroots areas should be provided, encouraging network operators, digital technology enterprises, and local governments to share costs and improve service coverage in rural and underdeveloped regions—thereby laying an inclusive foundation for the digital upgrading of the cultural industry.

    参考文献
    相似文献
    引证文献
引用本文

易正俊,易柽柳,唐建强.数字鸿沟对文化产业高质量发展影响研究——基于数字产业化与产业数字化政策分析[J].重庆大学学报社会科学版,2025,31(5):300-316. DOI:10.11835/j. issn.1008-5831. zs.2025.09.003

复制
分享
相关视频

文章指标
  • 点击次数:
  • 下载次数:
  • HTML阅读次数:
  • 引用次数:
历史
  • 收稿日期:
  • 最后修改日期:
  • 录用日期:
  • 在线发布日期: 2025-12-05
  • 出版日期:
文章二维码