论数字藏品交易行为的发行权规制路径
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中国政法大学 民商经济法学院,北京 100088

作者简介:

李扬,法学博士,中国政法大学民商经济法学院教授,博士研究生导师
邢贺通(通信作者),中国政法大学民商经济法学院、早稻田大学法学研究科联合培养博士研究生,Email: xinghetong1997@163.com。

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D923.41

基金项目:

中国政法大学科研创新项目/中央高校基本科研业务费专项资金资助项目“数字化转型视域下数据价值与数据创新研究”(23ZFG82009);中国版权保护中心版权研究课题“我国版权金融发展体系化研究”(BQ2024028);韬奋基金会年度规划课题“利用AI技术进行内容创作与出版的版权问题研究”(TF2025153)


On the regulation path of the right to distribute in the transaction actions of digital collectibles
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School of Civil, Commercial and Economic Law, China University of Political Science and Law,Beijing 100088, P.R.China

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    摘要:

    中国两起数字藏品典型案件出现于新技术背景下的新业态之中,揭示了数字藏品交易市场的乱象。而上述判决书中阐述的许多观点引发了理论界和实务界的热议,值得深入分析。首先,分别厘清了数字藏品交易过程中交易准备行为和交易行为的技术原理,同时指出交易准备行为的法律规制路径已达成共识,目前的争议焦点在于交易行为的法律规制路径,主要存在三种观点:第一种观点为“发行权规制说”,认为交易行为应受发行权规制,在此前提下,发行权用尽原则也应当适用于二次交易过程;第二种观点为“信息网络传播权规制说”,认为交易行为虽然基于新技术具有了类似于传统发行行为的外观,但是不满足发行权中“有形载体”的要件,因此仍应该受到信息网络传播权规制;第三种观点为“债权规制说”,认为数字藏品非有体物,因此其交易行为不应以著作权法中的发行权予以规制,购买者购买数字藏品的行为应当定性为债权转让,应以《中华人民共和国民法典》(以下简称《民法典》)等有关规定对上述行为加以规制。上述争议存在的根本原因是数字藏品的法律属性不明确。其次,由于《民法典》第127条未明确规定网络虚拟财产的法律属性,对网络虚拟财产法律属性的认定存在争议,进而作为网络虚拟财产一种的数字藏品的法律属性也同样产生了争议:基于交易平台与用户之间的网络服务合同关系,“债权说”认为网络虚拟财产应当属于债权标的,对数字藏品等网络虚拟财产享有的财产权应当被认定为债权。“新型权利说”认为,传统民法理论已经难以解释网络虚拟财产等新技术发展背景下出现的新产品,因而应当为网络虚拟财产持有者赋予新型权利。“财产性权益说”认为,数字藏品具有“虚拟性”“稀缺性和可交换性”“可支配性和排他性”等特点,是一种受民法保护的财产性权益。但由于现阶段数字藏品的保护范围、权利与义务内容等相关理论尚不成熟,不应该将数字藏品保护的财产性权益上升为权利。“物权说”认为,网络虚拟财产属于物权的客体。“债权说”“新型权利说”“财产性权益说”的观点均有待商榷,从客体特征和内容特征两方面能够证立“物权说”。最后,明确了数字藏品的法律属性后可知,“信息网络传播权规制说”与“债权规制说”均存在不合理性,基于NFT背景下作品固定和载体转移形式的新变化,从功能主义角度对发行权进行解释,发行权的“有形载体”要素问题不能阻碍数字藏品交易受到发行权规制,发行权用尽原则在数字藏品二次交易中适用也不存在障碍,可延伸适用于数字藏品交易场景。

    Abstract:

    Two typical cases involving digital collectibles in China have emerged within the new business models underpinned by new technologies, revealing the chaotic state of the digital collectibles trading market. Many viewpoints expressed in the judgments of these cases have sparked intense debate in both academic and practical circles, making them worthy of in-depth analysis. Firstly, the technical principles of the transaction preparatory actions and the transaction actions involved in digital collectibles trading have been clarified. It is noted that there is consensus on the legal regulation of transaction preparatory actions, but the primary dispute lies in the regulation of transaction actions, with three major viewpoints: The first viewpoint is the right to distribute regulation theory, which argues that transaction actions should be regulated by right to distribute, and under this premise, the principle of exhaustion of right to distribute should also apply to secondary transactions. The second viewpoint is the right of communication through information network regulation theory, which argues that although transaction actions resemble traditional distribution actions due to the new technology, they do not meet the requirement of tangible medium under right to distribute and thus should still be regulated by right of communication through information network. The third viewpoint is the credit rights regulation theory, which asserts that since digital collectibles are not physical objects, their transactions should not be regulated under the right to distribute in copyright law; instead, the purchase of digital collectibles should be regarded as a transfer of credit rights, regulated by relevant provisions in the Civil Code of the People’s Republic of China (hereinafter Civil Code). The fundamental cause of these disputes lies in the unclear legal nature of digital collectibles. Secondly, due to the lack of explicit provisions on the legal nature of virtual property in Article 127 of the Civil Code, disputes have arisen regarding the legal nature of virtual property, and as a type of virtual property, the legal nature of digital collectibles is also contested. Based on the contractual relationship between trading platforms and users, the credit rights theory holds that virtual property should be classified as a subject of credit rights, and the property rights associated with digital collectibles and other virtual properties should be considered as credit rights. The new type of rights theory argues that traditional civil law theory cannot explain new products arising under the development of new technologies such as virtual property, and thus holders of virtual property should be granted new types of rights. The property rights theory suggests that digital collectibles, with characteristics like virtuality, scarcity and exchangeability, and disposability and exclusivity, should be regarded as property rights protected by civil law. However, due to the current immaturity of relevant theories, such as the scope of protection, rights, and obligations of digital collectibles, property rights should not yet be elevated to the status of formal rights. The real rights theory asserts that virtual property is the object of real rights. The viewpoints of the credit rights theory, new type of rights theory, and property rights theory are all subject to further scrutiny, and the real rights theory can be established based on both the characteristics of the object and the content. Finally, once the legal nature of digital collectibles is clarified, it becomes clear that both the right of communication through information network regulation theory and the credit rights regulation theory are unreasonable. With the new changes brought about by the fixation of works and transfer of carriers in the context of NFTs, the right to distribute should be explained from a functionalist perspective. The issue of the tangible medium requirement of right to distribute should not prevent the application of right to distribute regulation to digital collectibles transactions, and the principle of exhaustion of the right to distribute should also apply to secondary transactions of digital collectibles, extending to digital collectibles trading scenarios.

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李扬,邢贺通.论数字藏品交易行为的发行权规制路径[J].重庆大学学报社会科学版,2026,32(1):238-252. DOI:10.11835/j. issn.1008-5831. fx.2024.12.003

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  • 在线发布日期: 2026-04-02
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