College of Economics and Business Administration, Chongqing University, Chongqing 400044, PRChina;Chongqing Business Vocational College, Chongqing 400052, PRChina 在期刊界中查找 在百度中查找 在本站中查找
Product supplementary services (PSS) are affiliated to product in the direction of Customer Value Proposition In contrast with the R&D in the upper section of the industrial chain, PSS in the lower section of the industrial chain are the same important to the firm in the competitive strategy This paper puts forward a provision mechanism of PSS Under analyzing these characteristics of PSS and customer, all services enjoyed possibly by customer are excavated from the customer active cycle Then these services are screened by the mean of value evaluation and market requirement analysis These selected PPS are provided with a feasible and practicable way for customer’s benefits, in which the winwin result is arrived between the customer and the firm