产品延伸服务及其提供机制研究
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国家自然科学基金项目 “竞争环境下考虑顾客理性行为的动态定价与生产库存集成模型及应用研究” (70571088/G0103)


Provision Mechanism of Product Supplementary Services
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    摘要:

    产品延伸服务是以顾客价值主张为核心的产品配套服务。在企业竞争战略中,与产业链上游的技术研发相比,产业链下游的产品延伸服务具有同等重要的作用。文章给出了产品延伸服务业务的提供机制。通过分析产品延伸服务和顾客的特点,发掘顾客消费活动中所需要的产品延伸服务业务,并进行价值评估与市场需求偏好分析,然后采取有效的服务形式积极引导和帮助顾客选择服务业务,最终实现双赢的目的。

    Abstract:

    Product supplementary services (PSS) are affiliated to product in the direction of Customer Value Proposition In contrast with the R&D in the upper section of the industrial chain, PSS in the lower section of the industrial chain are the same important to the firm in the competitive strategy This paper puts forward a provision mechanism of PSS Under analyzing these characteristics of PSS and customer, all services enjoyed possibly by customer are excavated from the customer active cycle Then these services are screened by the mean of value evaluation and market requirement analysis These selected PPS are provided with a feasible and practicable way for customer’s benefits, in which the winwin result is arrived between the customer and the firm

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沈铁松.产品延伸服务及其提供机制研究[J].重庆大学学报社会科学版,2010,16(5):42-46.

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  • 收稿日期:2009-05-27
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