As a kind of productivity, design plays an important role in propelling the development of regional economy in each country. It is the result of combination of material civilization and spiritual civilization as well as a milestone of the development of science and culture in a country. Nowadays, people pay more and more attention to the added value of the production brought by the packing design, but great misunderstanding exists in their thought, which causes unhealthy designing phenomenon, such as over packing, environmental pollution, fawn on customs, aimless imitation, and so on. How to combine packing aesthetics and industrial value with environmental protection is the focus of academic circles and also the new increasing point of packing industry. At the same time, the packing material manufacturing technique and how to reduce environmental pollution have become a concerned problem all over the world. Looking for new material and new technique, reducing the man-made pollution for the environment and protecting against the secondary environmental pollution caused by the added value of the production have become urgent subjects that require the joint efforts of the packing industry. This paper analyzes the reasons for the above phenomena based on the problems in packing design and mainly demonstrates the important conditions in seeking for sustainable development in the packing design from the perspective of nationalization, humanism, immateriality and greenness. At the same time, this paper also puts forward the responding plan to solve these problems, which is helpful in setting up healthy packing design philosophy, guiding it to a sustainable development direction.