Real estate project is the core product of the real estate industry; its success not only impacts the improvement of the residential environment and people’s living standards, but also influences a country’s industrialization and urbanization. The development of standards for project success is first and foremost to ensure the success of the project, and it has important significance for project implementation. On the basis of summarizing of domestic and overseas achievements on project success criteria, with the methods of literature research and expert consultation, this paper establishes a two-dimensional matrix for the real estate project success criteria from the points of project total life cycle and project stakeholders, and builds the implement system, which is conducive to develop real estate project success criteria from the long-term view of corporate, social, and environment, to avoid short-sighted behaviors of real estate project and guide the healthy, orderly and sustainable development of real estate industry.