Printed publication transfer behavior is a comprehensive process that be restricted by information transmission chain. Internally, it is controlled by the recording medium communication carrier, the way of information loading and arrangement, and more dominated by cognitive individual physiological and psychological perception of visual system. Externally, the social progress and changes promote a dramatic change on the print media, the information revolution, in turn, propels the society forward, accelerates the pace of science and technology forward. Under the strong impact of modern electronic information communications media, the printed publications information design, communication, receiving mode will certainly present the multiplex situation that can handle the reality and cognitive individual requirements.