政府与媒体的双重视域:谈政府新闻发言人的媒体素养
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国家社科基金项目“中国西部地区农民工社会适应性问题与对策研究”(07XSH011)


From Government and Media’s Double View: On the Media Literacy of Government Spokesman
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    摘要:

    政府新闻发言人需要具备较高的媒体素养,这既是适应现行传媒发展的客观要求,也是优化政府形象、提高政府执政能力的迫切需要。政府新闻发言人具有双重身份,既是政府行政人员,负有行政职能,同时又需要站在媒体从业人员的角度思考新闻发布工作。文章强调政府新闻发言人要从政府管理的高度认识新闻发布的重要作用,掌握新闻传播规律,尊重媒体,服务媒体。

    Abstract:

    Possessing higher media literacy is very important and urgent task to government spokesman.This task is to adapt to the current large-scale development of media and to optimize the image of the government What more, it is necessary ability for the public administration Not only they are administrative employee but they are media staff for involving in the media In this sense, the government spokesman has double characters’ task That is to say, they entrust with administrative functions standing in the perspective of media professionals This paper stresses that the government spokesman should do their job from the point of government managementGrasping the dissemination of information laws and learning to respect and serve for media are the basic Media Literacy for a good spokesman

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李兴亮,王显睿.政府与媒体的双重视域:谈政府新闻发言人的媒体素养[J].重庆大学学报社会科学版,2012,18(3):121-125.

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