The Accident of “Peng Yu” that the suitor don’t remember the gratitude and tried to fabricate lies resulted in multiplication of the discrimination of society, for instance the “Little Yue-yue’s” accident, which violated the excellent traditional culture of China The problem about construction of the campus gratitude culture (CCGC) in universities and society gets more serious Based on behavior decision and the gratitude, we brought forward specific strategies: the first, by enlightening college students “full of gratitude” by used experienced utility, we promoted the long-term CCGC; the second, by encouraging college students have gratitude with decision utility, we encouraged the undergraduates to experience in CCGC; the last, by guiding college students help others, we tried to orientate CCGC towards organic development The purpose of the research is to offer effective methods to promote CCGC