CHANGZHUTAN(CZT)as a national pilot area and the demonstration site of Two-oriented Society, carries the dual mission of the Rise of Central China and CZT City Group as the national advanced city of ecological civilization. As part of national strategy, culture and process of building cultural brand and the outcome are bound to significant and far-reaching impact on construction of CZT. Based on the rich traditional culture, the brand, in the guidance of concept of scientific development, further emancipating the mind, innovation, use of multi-cultural resources for brand protection, mining, development, promotion, research and communication are key to the strategy of cultural branding growth in background of construction of CZT Two-oriented Society.