Promoting the popularization of contemporary Chinese Marxism is an important historical mission of universities in new period. In this paper,based on the empirical research on 1 000 students of Chongqing's universities and colleges, by analysis the situation of Marxism's theoretical study, Marxist theories' identity and the practical application of Marxism, we explore the reasons for weakening of Marxism, and recommend from the perspective of strengthening the dissemination of the main to optimize the dissemination of content-rich propagation method, concern about the spread of the audience, optimize the propagation environment to enhance the colleges and universities' quality and effectiveness of contemporary Chinese Marxism popularization.