Based on market observation and in–depth analysis of reviving methods of dormant brands, this paper explores residual clues of brand equity through usage of cue theory of psychology. It extends the theory of evoked set in marketing and establishes a connection between derived mechanism of dormant brands and integrated application model. It fundamentally solves the sustainability of brand development after reviving and creating a new perspective of study on brand management strategy, which has a larger theoretical and practical significance. By empirical research methods, the paper confirms differences between loyal and disloyal customers are significant only as far as old style and old function as for dormant brands which disappeared five years or ten years ago. As for dormant brands which disappeared between five years and ten years ago, differences between loyal and disloyal customers are significant as for three strategies. But there is not significant difference as for female and male customers. It reaches conclusions that enterprise may adopt different strategies to revive dormant brands as for different customers.