The competition of comprehensive national strength is multi-dimensional system such as economy, politics, culture and consciousness under the global competitive strategy. The party central committee putting forward the strategy of cultural power during the “twelfth five-year” goal, shows the urgency of cultural construction. Cultural view of Marxism is the core and soul of the socialist cultural construction. As strategic human resources of national development, college students’ breadth and depth of cognitive to the Marxist cultural view cognition influences their understanding and judgment of its nature and value, and relates to the success or failure of strategy of cultural power. Based on the sample survey of college students in Chongqing, a comprehensive understanding of the cognitive situation of college students to Marxist cultural view, to a certain extent, reflects the contemporary college students’ political thought level, finds the problems and deficiencies, and puts forward the proposal for the Marxism theory education and propaganda, and thinking of the specific methods in the cultural construction of the socialist.