购物公园空间组合模式研究
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中央高校基本科研业务费科研专项(No.CQDXWL-2012-154)


The Space combination mode research on shopping park
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    摘要:

    体验经济背景下,感受性消费逐步代替原有的目的性消费,以购物公园为代表的新兴体验式商业弥补传统商业的产品中心性、自我封闭性等公共矛盾,成为新兴商业建设的重要途径。融入休闲、游憩、生态的的购物公园彰显出其城市、生态、文化、经济等综合价值。文章通过分析购物公园的缘起及演化,通过对比传统购物中心与购物公园的异同,总结出其空间组合的可行模式及价值,对国内体验式商业建设及商业文脉传承提供参考。

    Abstract:

    Along with the advent of experience consumption patterns, experience consumption focusing on pleasant shopping replaced the original purposeful consumption. Traditional shopping mall ignores to enrich people’s emotion with the focus on products, which cannot meet the needs of experience consumption. Shopping park combining shopping and recreation will be the powerful means of commercial buildings’ construction. Through the analysis of consumer behavior, mutually interdependent relationship between needs and commercial space reveals the origin of shopping park and further interprets the connotation to combine shopping and park’s different characteristics and spatial properties of place. Therefore, it sums up that shopping park continues urban texture, sutures urban space and promotes urban renewal, activating the regional cultural value.

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孙俊桥,苏洋.购物公园空间组合模式研究[J].重庆大学学报社会科学版,2014,20(4):182-187. DOI:10.11835/j. issn.1008-5831.2014.04.027

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  • 收稿日期:2014-03-12
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  • 在线发布日期: 2014-07-01
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