The study of housing consumption in China requires great courage to understand the real world sufficiently. The question is not a simple economic proposition,which can generalize all of them, we need to find the expectation theory. With the help of the theory research (an innovation mechanism designing), let the residential consumption return to normal as an opportunity to promote the rational consumption, let the return of housing to meet the people's need to become living place. Price and the market play a role in the housing market, which is the inevitable result pushing forward the marketization process, also is the ultimate goal eliminating over housing market (speculative) (paying more attention to establishing the fair and harmonious society), which makes the housing market return to equilibrium running smoothly. The key of research is to find empirical evidence required the construction of a fair society, beyond the monetary economic housing understanding, and how to plan new initiatives to crack the urban-rural dual economic imbalance problem of the fictitious economy and real economy because of the housing monetization, and to resolve the practice problem that it would be difficult for the government to use regulation policies as a placebo.