Abstract:Cultural industry has both economic production attributes and ideological attributes, which is of extraordinary significance in developing cultural power of China. The proposal of the new development philosophy highlights the new mission of the development of cultural industry, and points out a new direction and gives new drivers to the development of cultural industry in the new era. The new development philosophy strengthens the ideological value leads of cultural industry development and highlights the responsibility of serving a better life and the historical task of shaping Chinese style. By clarifying the close-range and the long-range objectives of the cultural industry, it guides the "dual circulation" development pattern, expands and innovates the new digital mode, and points out a new direction for the development of the cultural industry in the new era. In order to overcome such problems as the unitary development mode of cultural industry, slow transformation and upgrading, and weak cultural consumption, the new development philosophy guides the integrated development of cultural industry and related industries, speeds up industrial upgrading, guides cultural consumption, releases the ability of cultural consumption, and gives new drivers to the development of cultural industry.