The report to the 20th National Congress of the Communist Party of China, based on the goal of building cultural confidence and strength and securing new successes in developing socialist culture, put forward the important task of extending the reach and appeal of Chinese civilization. It points the way forward to continuously enhance the national cultural soft power and Chinese cultural influence. Standing on the new historical starting point, extending the reach and appeal of Chinese civilization is a conscious mission to continue the glorious history of the Chinese nation, an urgent need to turn China into a country with a strong socialist culture, and an inevitable requirement to promote the building of a human community with a shared future. China's fine traditional culture is the crystallization of the wisdom of Chinese civilization, is the root and soul of the Chinese nation, is the foundation of our standing firm in the world's cultural turmoil. To extend the reach and appeal of Chinese civilization, we should focus on refining and displaying the essence of China's fine traditional culture. In other words, we should focus on the ideas of pursuing common good for all, regarding the people as the foundation of the state, governing by virtue, discarding the outdated in favor of the new, selecting officials on the basis of merit, promoting harmony between humanity and nature, ceaselessly pursuing self-improvement, embracing the world with virtue, acting in good faith and being friendly to others, and fostering neighborliness, etc. To show and spread the cosmic philosophy, the way of bonhomie, the philosophy of governance and the spiritual pursuit in China's fine traditional culture. In the new era and new journey, to spread China's fine traditional culture, we must always adhere to the guiding position of Marxism, focus on responding to the demands of the times, and maintain an open vision and broad-mindedness. The first is to organically combine adherence to Marxism with the promotion of China's fine traditional culture, correctly grasp the relationship between Marxism and China's fine traditional culture, and use the Marxist position, viewpoint and method to analyze, filter and supplement China's fine traditional culture. The second is to activate the vitality of China's fine traditional culture with the spirit of the times, to establish a consciousness of responding to the issues of the times, and to adopt contemporary expressions and dissemination paths. The third is to insist on promoting the civilizational view of equality, mutual appreciation, dialogue and tolerance, respecting the equal status of different civilizations, recognizing and maintaining the diversity of different civilizations, and deepening exchanges and mutual appreciation with different civilizations.