Based on the sample data of 345 farmer’s in Chongqing, this paper analyzes the influence factors of farmers’ willingness to participate in land roll out practice by binary Logistic model. As the model’s results show: farmers’ age, marital status, family scale, the agricultural income proportion, land complex feelings and land management earnings have negative impact on the land transfer willingness of peasants, while farmer’s cultural level, status of family members going out to be workers, non-agricultural employment expectation, desire of entry the city, land management cost and land circulation subsidy policy formulated by the government have positive impact on the land transfer willingness of peasants. In addition, the study concludes that: Land circulation promotion should be combined with urban construction, to keep both the push degree coordinated and prevent the occurrence of the second. In addition, farmers’ gender, household income, land transfer program fail to pass the test of significance and have’t no significant effect on farmers’ willingness to participate in land roll out practice.