Quoting price is an important technology in the process of logistic company. The degree of the price has direct effect on the enterprise's profit, and whose correctness influences whether an enterprise can hold its client. In the operation of ship, due to the phenomenon of empty container, it is difficult to decide the quoted price to use the traditional quoting method based on the cost, because if the price is too high, the client can't accept it, but if the price is too low, it can't ensure an enterprise's profit. In this article, we will apply the economy meaning of shadow profit in the corresponding theory to resolve the problem of quoting price in the phenomenon of empty containers in operation of ship. The profit model and correspond opposite model are built, the theory and meaning of shadow benefit are discussed, and some classified formulae and quoting guide lines based on shadow profit are proposed. An example will be used to prove that the quoting theory based on shadow profit can validly direct the quoting price of logistic company for the added goods in the phenomenon of empty container.