针对判断何种商品适合于在线销售这种电子商务模式的问题，从经济性和搜索成本两个方面构建了定性理论评价指标，并采用模糊聚类分析方法将其转化为定量分析方法；然后选用了6种典型的商品以验证方法，实践分析的结果征明了方法的有效性；最后，进一步探讨了在线销售这种电子商务模式的创新问题，从而为发展网上销售这种电子商务模式子求科学依据和理论基础。

By applying fuzzy mathematics , the authors bring forward the qualitative analysis the theory structure of economics and search cost,and quantitative anylsis method applied in eraluating which kind of product are best suited for onlie selling. Then, six kinds of products are chosen toprore it that the method is effective. At last, the innoration in e commerce medel like onlike selling is also discussed.

F713.36

重庆市信息产业发展基金资助项目 ( 2 0 0 1160 11)