大型商场能够满足消费者的多项需求,但是,由于其建筑规模大、功能复杂,在内部空间导向上存在诸多问题。因此,创造良好的商业导向空间,能让消费者易于使用、乐于购物,从而取得较好的社会和环境效益,并能满足业主最大限度赚取商业利润的目的,产生较佳的经济效益。于是,科学的商场导向设计便上升为具有共性的社会需求。同时,在突发灾难的情况下,良好的商业导向空间还能迅速的疏散人群,把人员伤亡的数值降到最低。

Most large-scale commercial space can meet customers’ multiple demands. However, there are many problems about the space cognition and way finding in their inside space because of large-scale and complex function. Creating good commercial guiding space can offer convenience to customers, satisfy owners’ commercial profits, and produce better social and economic benefit. Moreover, it can evacuate crowd people rapidly in the sudden calamity and decrease casualty accident.