高校品牌价值是指学校品牌给社会和学校带来的效用价值，这种价值凝聚在学校名称之中，是高等教育服务的消费者（政府、组织、个人）潜在获利能力以及学校获势能力的资本化或货币化表现，其价值大小取决于品牌给社会和学校带来的效用总和。高校要通过内强品质，增强办学实力；外塑形象，扩大品牌的外部张力，实现品牌价值的提升。

The brand value of university is the utility value to society and school,this value condensed in the name of the school for higher education service consumers (government, organization and individual) brings potential profitability as well as the school’s own development brings the potential ability of the capitalization or monetization performance, its value depends on the brand to the society and schools with the sum of the utility. Universities should through the strong quality, enhance their sense of the power, and the plastic image, enlarge brand external tension, so as to realize the value of the brand promotion.

江苏省教育科学“十二五”规划2011年度立项课题阶段性成果(项目编号:D/2011/01/054)