中国电视传播并未明确区分作为公共物品的公共电视和作为产业的商业电视。但在市场经济大环境下，中国电视传播商业化色彩至为明显，公共电视和商业电视的定位模糊已经严重影响到电视公共服务功能的发挥和传媒产业化的发展。通过梳理有关公共电视的主要经济学论述，以过渡经济学理论为基础，在不损害既有利益分配格局的情况下，文章提出省级以上电视台可提供1~2个频道或相应的节目时段将公共服务节目专门化，并以国家补贴和社会资助作为公共电视主要资金来源。

In the environment of market directed economy, the television program is becoming increasingly commercialization and the public service goals have been lost. By review the main economic thoughts of public service broadcasting(PBS), this article consider that, on the digital environment Chinese public service television must draw lesson from the transformation economics theory and make good use of the government media policy to realize public television communication goals.