自媒体的出现，改变了普通大众在科学传播中被动接受的角色，并形成“传受一体化”的科学传播模型。“传受一体化”模型在使科学传播双向互动增强的同时，也出现了一些新的困境。如“伪科学”的传播、大V对公众的误导、传播泛娱乐化等。在剖析这些问题产生原因的基础上，文章从公众、政府和科学共同体三个角度提出解决问题的思考和建议。

Since the We-media as a reflection of public science communication science communication phase communication tools used, changing the general public science communication in the past the role of passive acceptance stage, the formation of “transmission and audience integration” of science communication mode. “ transmission and audience integration ” mode of science communication not only usher in a new situation, which greatly promoted the spread of two-way interactive science; same time as the public’s own good and bad science literacy, scientific knowledge and inadequate reserves, since the era of science communication media, the emergence of new predicament. In this paper, the research background from the media age, pointed out from the field of science communication media problems: “pseudo-science” spread, Big V and dissemination of misleading the public pan-entertainment, on the basis of analyzing the causes of these problems, from the public, the government and the scientific community of the three angles proposed solutions to the problem.