According to the professional ability requirement of planner for new urbanization in China, the concept of characteristic applied undergraduate of urban and rural planning specialty (CAUURPS) and their fundamental professional quality is thought, and influence factors of fundamental professional quality of CAUURPS are analyzed. The primary influence factors are pointed out, which includes basic quality, professional core theoretical knowledge, professional relevant theoretical knowledge, innovation ability and practical ability, language ability and writing ability, advantage and characteristic. Based on AHP, considering quality, knowledge and ability, the index system of fundamental professional quality evaluation of CAUURPS are constructed, and the research results can provide the references for the talent training.