In November 2016, the Communist Youth League Central Committee and the Ministry of Education jointly issued the "implementation plan" to promote the reform and innovation of the Communist Youth League in colleges and universities in the overall situation of Communist Youth League reform, and to strengthen and improve the work and construction of the Communist Youth League in colleges and universities. Under the new situation, new requirements were put forward for the construction of the network platform, especially the new media platform. At present, the network new media has become a part of students' life, which puts forward new requirements for the work of the Communist Youth League in colleges and universities. Therefore, keeping pace with the times and exploring the ways and methods of management of the new media platform of the Communist Youth League in colleges and universities have a positive effect on the work of the Communist Youth League.