2016年11月，共青团中央、教育部联合印发《高校共青团改革实施方案》，在共青团改革大局中推进高校共青团改革创新，切实加强和改进高校共青团各项工作和建设。《方案》中对新形势下高校网络平台，尤其是新媒体平台的建设提出了新的要求。当前，网络新媒体已经成为学生生活的一部分，这对高校共青团工作提出了新的要求。因此，与时俱进，探索高校共青团新媒体平台管理的途径与方法，对共青团工作具有积极作用。

In November 2016, the Communist Youth League Central Committee and the Ministry of Education jointly issued the "implementation plan" to promote the reform and innovation of the Communist Youth League in colleges and universities in the overall situation of Communist Youth League reform, and to strengthen and improve the work and construction of the Communist Youth League in colleges and universities. Under the new situation, new requirements were put forward for the construction of the network platform, especially the new media platform. At present, the network new media has become a part of students' life, which puts forward new requirements for the work of the Communist Youth League in colleges and universities. Therefore, keeping pace with the times and exploring the ways and methods of management of the new media platform of the Communist Youth League in colleges and universities have a positive effect on the work of the Communist Youth League.

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