面对互联网事业飞速发展的新环境，需要探索有利于研究生招生制度改革的新途径、新方法，解决招生过程中出现的问题。文章基于互联网的视角，分析互联网对研究生招生宣传的影响，通过构建工科研究生招生宣传共享平台，整合既有的网站、微信、微博、短信等方式，充分发挥各自优势，减少信息不对称的环节，进一步完善研究生招生宣传，为推免生和统考生提供多种信息获取渠道，为研究型大学更好地选拔生源提供质量保障。

With the rapid development of Internet and communication technology, colleges and universities should explore new methods to help postgraduate enrollment institutional reform, and solve some problems in the process of enrollment and propaganda. From the view of Internet, this paper has analyzed the influence of Internet to postgraduate's recruitment publicity. By establishing the comprehensive service platform of postgraduate enrollment, to integrate the existing websites, WeChat, Microblog and SMS, aiming to give full play of their respective advantages, reduce the information asymmetry step. The improvement of postgraduate enrollment and propaganda, will offer a variety of channels for undergraduate to obtain information, and provide quality assurance for research universities to select better postgraduate candidates.

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哈尔滨工业大学研究生教育教学改革研究项目（JGYJ-2017032）；哈尔滨工业大学深化研究生教育改革研究项目（2014-16）；哈尔滨工业大学研究生教育教学成果奖培育项目（CGPY-201432）