新媒体时代为科学传播提供了前所未有的机遇，新媒体利用其自身优势，为科学传播提供了新的路径。新媒体的使用拉近了科学与公众的距离，消解了科学与公众之间的界限。有效的科学传播离不开科学传播的主体和传播的媒介，它能在科学家与非科学家之间架起桥梁，增进公众对科学的认知。文章通过分析新媒体环境下科学传播的新特点和传播形式，探索实现有效科学传播的路径。

The era of new media provides an unprecedented opportunity for science communication. Using its own advantages, new media provides a new path for science communication. The use of new media has brought science closer to the public and eliminated the boundaries between science and the public. Effective science communication is inseparable from the main body of science communication and the medium of communication. It can bridge the gap between scientists and non-scientists and increase public awareness of science. This paper intends to explore the path to effective science communication by analyzing the new features and forms of communication in the new media environment.

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