科学传播本质上作为人与人之间的交往活动，具有伦理属性。一是传播主体与受众具有道德判断，二是科学传播模型的改变受社会道德的影响，三是科学知识本身的道德属性。但与科学研究不同的是，科学传播除了具有的科学性、真实性和规范性之外，还应具有传播方式公平性、传播动机正义性及传播态度批判性。

In essence, science communication is a person-to-person interaction with ethical attributes. First, the communication subject and the audience have moral judgment. Second, the change of the science communication model is influenced by social morality. The third is the moral attribute of scientific knowledge itself. However, unlike scientific research, in addition to being scientific, authentic, and normative, science communication should also have fairness in the way of dissemination, justice in the motivation of dissemination, and criticalness in the attitude of communication.

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