随着全球经济一体化及国际化的不断深入，中国企业海外经营活动的激增，对于通晓当代国际市场运行规律，熟悉国际营销知识和技能的人才需求强烈。国际市场营销课程帮助学生了解、掌握国际营销的知识和技能，是一门重要的市场营销专业核心课程。交互式教学方法是一种以学生为中心的教学方法，得到了教育界的广泛关注和研究，并在教学实践中收到了良好效果。基于笔者教学心得，探讨了交互式教学方法的理论意义，以及在国际市场营销课程中的实践。

Along with the deepening of global economic integration and internationalization, the overseas operation activities of Chinese firms increase rapidly. The demand for the talents who know well the running rules of the current international markets, have an intimate knowledge of international marketing knowledge and skills is very urgent. International marketing course helps students understand and master the knowledge and skills of international marketing, and it is an important key course for marketing major of higher education. Interactive teaching method is a student-centered teaching method. Wide close attention and research are aroused around it, and good result has been achieved in the teaching practice by using this method. Based on the teaching experience of the author, the paper discusses the theoretical significance of interactive teaching method and how this method is applied in the course practice of international marketing.

G642

重庆市高等教育教学改革研究重点项目"互联网+背景下高校在线课程建设与应用的研究"（172001）；重庆大学市场营销教学团队建设项目