The concept of "culture cultivation" plays an important role in the promotion of socialist core values education, and to improve artistic culture of college students is also the important mission of social progress, cultural heritage and talent cultivation. Urban-rural planning is the combination of engineering technology and art. How to improve college students' artistic culture in the cultivation of talents in urban-rural planning major of engineering colleges is very significant. Taking investigation research of Lanzhou Town God Temple's architectural culture and art as the specific object, from the analysis of cultural protection and inheritance, this paper establishes college students' deeper understanding and protection consciousness of traditional culture, and promotes the artistic culture of urban-rural planning professionals.