Competitive environment needs competitive culture, and the key to cultivate competitive culture is education. Based on the international advanced engineering education ideas OBE and CDIO standard requirements, the problems existing in the cultivation of humanities and social sciences literacy of higher education in China are analyzed. In the ideas of OBE and CDIO, the knowledge of humanities and social sciences is not only cultivated as a kind of value, but also as a kind of ability, which has the characteristics of skill and ability. The ancient morality and ability concept and the concept of employing people were analyzed. It is suggested that we should grasp the whole meaning of moral education. Taking values as the core of culture, the characteristics of introverted and extraverted culture and Chinese culture were discussed. Based on Marxist thought, the inheritance and development of traditional culture were analyzed. It is pointed out that both introverted and extroverted cultures should be emphasized, especially in the competitive environment. The cultivation of college students should not only attach importance to morality, but also to skills, so that they should have both morality and ability.