Under the background of emerging engineering education, the development of the civil engineering industry presents characteristics such as globalization, informatization, interdisciplinarity, and integration. With the increasing complexity of engineering projects and the in-depth interweaving of multiple stakeholders, ethical dilemmas and moral issues have become prominent. Higher education institutions are in urgent need of strengthening education on engineering ethics literacy and professional ethics norms to cultivate engineers of the new era with a sense of engineering ethics. By systematically analyzing the connotation of engineering ethics literacy and professional ethics norms, a talent cultivation system that stimulates internal motivation through external motivation has been constructed. The School of Civil Engineering of Southeast University has actively carried out practical exploration and strived to improve students’ engineering ethics literacy and professional ethics norms. Research shows that the reform has achieved good results, which can provide a reference for engineering and professional ethics education in other engineering majors.