With the high-quality development of engineering construction in the new era, new and higher requirements for the education of engineering construction talents have been raised. Based on the engineering paradigm of high-level education, the goal of engineering construction talent cultivation need be transformed from science and technology knowledge education to the overall cultivation of the quality and ability of students, including the engineering social awareness and thinking. The connotation and composition of engineering social awareness were firstly analyzed in this paper. For cultivating engineering social awareness, students should be led to understand the social attributes from multi-dimensional views. Then, taking the construction management major as an example, this paper discussed the path of engineering social awareness cultivation of engineering construction talents.