数智赋能农文旅融合的大学生社会实践项目探索
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广东工业大学

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教育部人文社会科学研究青年基金项目(课题编号:23YJC760069)、广东省哲学社会科学规划项目(课题编号:2026-298)


Exploration of Students‘ Social Practice Project Empowering the Integration of Agriculture, Culture and Tourism with Digital Intelligence
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School of Architecture and Urban Planning,Guangdong University of Technology,Guangzhou

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    摘要:

    数智赋能是当前高校人才培养的发展趋势,通过数智技术与产研实践结合,对于培养具备数智技术创新的设计人才具有重要意义。研究以广东省"百千万工程"的“三下乡”实践活动为案例,探索了“村镇-企业-高校”多方主体协同的组织机制,引入了PDCA理论的工作流程与评估框架,对项目进行了高效过程管理。团队探索了结合建筑、规划、景观专业技能的数智技术,包括数字平台搭建、农文旅活动策划、点云数据测绘、数字模型构建、虚拟空间场景、AIGC-IP与场景协同设计等,从产业、空间、品牌三个维度,深度赋能乡村农文旅融合发展。通过“专业设计+数智赋能”的模式,为乡村保护发展与特色产业升级提供了具有参考价值的组织机制与技术方案。

    Abstract:

    Digital intelligence empowerment is the current development trend of talent cultivation in colleges and universities. By integrating digital intelligence technologies with industry-research practices, it is of great significance for cultivating design talents with digital intelligence technological innovation capabilities. This study takes the "Bringing Culture/Science and Technology/Hygienic Health to the Countryside" practical activities of Guangdong Province's "Hundred-Thousand-Million Project" as a case, explores the organizational mechanism of multi-subject collaboration among "villages and towns - enterprises - universities", introduces the workflow and evaluation framework of PDCA theory, and conducts efficient process management of the project. The team has explored digital intelligence technologies that integrate professional skills in architecture, planning, and landscape architecture, including the construction of digital platforms, the planning of agricultural, cultural, and tourism activities, point cloud data mapping, the construction of digital models, virtual space scenes, and the collaborative design of AIGC-IP and scenes. From the three dimensions of industry, space, and brand, it deeply empowers the integrated development of rural agriculture, culture, and tourism. Through the model of "professional design + digital intelligence empowerment", it provides an organizational mechanism and technical solution with reference value for rural protection and development as well as the upgrading of characteristic industries.

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  • 收稿日期:2025-11-25
  • 最后修改日期:2026-02-10
  • 录用日期:2026-04-10
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