Abstract:Since the We-media as a reflection of public science communication science communication phase communication tools used, changing the general public science communication in the past the role of passive acceptance stage, the formation of “transmission and audience integration” of science communication mode. “ transmission and audience integration ” mode of science communication not only usher in a new situation, which greatly promoted the spread of two-way interactive science; same time as the public’s own good and bad science literacy, scientific knowledge and inadequate reserves, since the era of science communication media, the emergence of new predicament. In this paper, the research background from the media age, pointed out from the field of science communication media problems: “pseudo-science” spread, Big V and dissemination of misleading the public pan-entertainment, on the basis of analyzing the causes of these problems, from the public, the government and the scientific community of the three angles proposed solutions to the problem.