In order to realize the convergence of journal's function in colleges and universities, and realize sustainable development of journals in colleges and universities, we analyzed the challenges and chances of convergence of journal's function in colleges and universities based on the journal's function under the background of media convergence. Under the background of media convergence, journals in colleges and universities should realize the convergence of function and realize media convergence, journals in colleges and universities should communicate different information with different media, and promote the convergence of journal's function with media convergence.